Total Immersion, the market leader in Augmented Reality, is launching a new version of TryLive Eyewear, the virtual eyewear try-on application. TryLive offers brands, stores and e-commerce retailers a unique possibility to increase their in-shop and on-line sales. Thanks to the new version, accessible on www.trylive.com, advertisers and distributors will be able to create and to quickly configure their own virtual fitting-room with their full product catalog, for a very attractive price and no technical constraints. The integration to the client’s site is achievable through a simple widget. Additionally, TryLive Eyewear in SaaS mode (Software as a Service) offers a set of functionalities specifically dedicated to the optical industry : shared eyewear catalog, virtual scaling of IPD (interpupillary distance), multiview to compare simultaneously up to 4 pairs of glasses and geolocation of retail outlets. TryLive Eyewear naturally fits into the client’s journey: users can virtually try-on a pair of glasses seen on product pages, take a snapshot of the result, publish it on Facebook and share it with friends. For retailers, this means a higher number of views, a higher conversion rate and an increase in turnover. Furthermore, trying-on-line is a sure way to generate an informed purchase, therefore reducing the amount of goods returns for retailers and grandly optimizing clients’ acquisition costs. TryLive Eyewear is available on internet, on mobile devices (iPad, iPhone and …